Company description::
“Old Pasadena Summer Fest” moves its 15th anniversary celebration from Old Pasadena’s Central Park to a new more spacious location, Brookside Park; located south of the world-famous Rose Bowl and adjacent to the Rose Bowl Aquatic Center, in the beautiful 132-acre Arroyo Seco.
The Memorial Day weekend festival presents five events simultaneously—May 29, 30 and 31 (Saturday, Sunday and Monday) from 10:00 a.m. to 8:00 p.m. daily—offers fans live musical entertainment on two stages, an international food fest, a children’s area, a sports zone, and over 100 fine art and crafts exhibits.
Admission to the event is free and plenty of parking is available. Visit the website at www.OldPasadenaSummerFest.com for a sneak preview or call the hotline at 626.797.0421 for additional information.
Old Pasadena Summer Fest producer Ray Leier said, “This will mark only the second time that the Summer Fest has moved and we are doing so now only to make this an even better event for the more than 100,000 friends and fans who attend each year.”
“Brookside Park is a great location! The new site is 40% larger, will accommodate parking for all of our guests, offers fans more room to spread out and be comfortable, and allows us more space for additional attractions, exhibits and restaurants.”
“Because of the exceptional space available at Brookside, visitors to the Old Pasadena Summer Fest for the first time will be permitted to bring their own beach chairs to the music area at the Playboy Jazz stage.”
“Central Park has been an outstanding venue for us for 14 years and we feel that Brookside Park will help make the Summer Fest and even greater attraction for Pasadena, for the Los Angeles area and for all of Southern California.”
The “15th Anniversary Old Pasadena Summer Fest” will continue to present five events umbrellaed under one banner: Playboy Jazz at Brookside Park, Family Fun Fest, Summer Art Fest, A Taste of Summer, and The Sports Zone, with a portion of the food and beverage sales benefiting the Education Careers Academy – Marshall Fundamental School and the Pasadena Scholarship Committee.
Admission to the event is free! This year, festival goers are permitted to bring beach/lawn chairs (no recliners) to the new location. However, as in past years, NO umbrellas, canopies, coolers or picnic baskets, glass containers, alcoholic beverages, audio recorders, video cameras, barbecue grills or dogs will be allowed entry to the site. Plenty of food and beverages will be available for purchase.
Playboy Jazz at Brookside Park presents all day long live performances—from contemporary/ smooth and traditional jazz, to R&B, blues, Afro-Cuban and Latin/salsa—beginning at 11:00 a.m. daily.
Scheduled performances (not in order of appearance and subject to change) include:
Saturday, May 29: Hubert Laws, Karina Nuvo, Tres Dos, Blue Vision featuring Greg Weins, Thomas Tedesco and South Pasadena High School Jazz Band
Sunday, May 30: Paul Jackson, Jr., Henry Mora Orchestra, MALT, Sounds of New Orleans, Rogelio Mitchell & Friends, Crenshaw High School Jazz Band
Monday, May 31: Poncho Sanchez Latin Jazz Band, Paul Brown, Dale Fiedler Group/Force, Zac Harmon, Cathy Segal-Garcia, North Hollywood High School Jazz Band
Family Fun Fest features rides, amusements and interactive games, plus an entertainment stage showcasing ethnic dancers, singers, storytellers, mimes, puppeteers, magicians, and oldies-but-goodies performances. Rides, interactive games and amusements range from $1.25 to $6.25.
A Taste of Summer offers treats from restaurants, cafés and eateries from throughout the Southern California. Beverage selections include fruit drinks, iced teas and soft drinks; plus a selection of wine, beer and frozen margaritas for adults. Food and beverage selections range from $1.25 to $10.00.
Summer Art Fest showcases more than 100 fine artists and craftspeople. Exhibits include fine art, prints and photography; gold and silver jewelry; hand-made clothing and wearable art; sculpture; furniture; hand-blown glass, pottery, and ceramics; children’s toys, furniture and clothing, and more.
The Sports Zone introduces L.A.’s greatest professional athletes (past and present), team cheerleaders and dance squads, presents exhibitions by Gail Webb’s Extreme Sports Shows include BMX racing, inline, and skateboard ramp shows, offers sports buffs interactive games, beat the pros contests, autograph signings and photo opportunities. Interactive sports games, rides and amusements range from $1.25 to $6.25.
Playboy Jazz at Brookside Park is presented in cooperation with the 2004 Playboy Jazz Festival, KTWV The Wave and KKJZ 88.1 FM, and is supported in part by the Recording Industry Music Performance Fund. The Las Vegas Convention and Visitor’s Authority sponsors this year’s “Playboy Jazz Festival.”
“Old Pasadena Summer Fest” is a del Mano Productions event, produced annually by Ray Leier.
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EDITOR’S NOTE: To schedule an interview with any of this year’s participants, please contact Regina Davis at 626.356.1300 or e-mail Rdavisprpr@aol.com. A complete electronic press kit (press releases, photos, bios and music samples) is available at www.OldPasadenaSummerFest.com, click on Media/Sponsors and go to Media Downloads.
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