Company description::
NOVEMBER 12, 2003 LOS ANGELES, CALIFORNIA. LALate.com, the most successful company on nightlifestyle in LA, will next week publish its 100th edition of its LALate Newsletter, that most talked about newsletter for LA nightlifestyle.
LALate - with spinoff sites NYLate.com and TeenLate.com - is the preeminent authority on nightlifestyle with one of the fastest growing followings of clubgoers in the United States. In a word, as Zagat's is to restaurants and Frodor's is to travelling, LALate is to nightlifestyle.
LALate is the first ever one-stop websites for residents to get into the most exclusive VIP-only parties - like LA's #1 venue White Lotus three days a week, the exclusive Shelter on Fridays, Cinespace and countless other venues - listing several dozen events sometimes per night featuring top A+ celebrities, from mansion parties to top LA venues, to secret thousand person warehouse parties with acts that rival major stadium performances.
From its launch, LALate began publishing to its readers a weekly and often bi and tri-weekly newsletter providing details never before seen in the nightlifestyle scene. LALate didn't just review the crowd at the venue, it reviewed the decore, the floorplan, the door operations, and that was just the beginning. It covered trends in nightlife fashion, featuring clothing line Von Dutch months before its recent height in LA popularity; automobiles, featuring the Porsche Cayenne months before it ever arrived in U.S. showrooms. LALate, in short, quickly gained in popularity by having a keen eye to not only report, but also predict, trends in nightlifestyle, constantly endeavoring to capture trends, not fads, reporting on everything from Ralph Lauren accessories to men's cologne. "We didn't just tell you what went on in White Lotus; we told you how people looked, dressed, what they drove. And what readers loved is how we reported from a mass cross section of venues, from red carpet warehouse parties in the dark empty streets of Downtown LA to A+ venues in Beverly Hills, to present everything that is bursting to the forefront, not just in one scene, but across the nightlifestyle arena", says LALate.com.
As the top destination for LA residents to get access to guestlist VIP only parties and save a fortune on nightlife, LALate has one of the largest memberships of clubgoers in Los Angeles history. LALate has built its nationally recognized success on the happiness its service brings its patrons night after night, publishing this most talked about weekly newsletter in Los Angeles.
Virtually every top promoted event is listed with LALate.com, the list is endless: A+ venues (like White Lotus, Ivar, Shelter, 9000 Lounge, Nacional), private onetime red carpet warehouse parties (over five since summer 2003), live performance events (Maya, Lil Kim, Ludacris), celebrity hosted nights (Chris Judd, Tyson Beckford), guestlist only fashion events (Agnes B, Horn Berlin). LALate is even into venues before anyone else - Forbidden City (2003) and 9000 Lounge (2003) - reviewing these venues for Los Angeles.
But with so many events, nearly four dozen events on its calendar per week, LALate reduces those events to two of the most talked about charts in LA nightlifestyle: the "LALate 7-Day Planner Chart" and "LALate Hot @ 9 Chart".
Its online nationally syndicated and branded "LALate 7-Day Planner Chart" and "LALate Hot @ 9 Chart" give up to the minute information about what's hot and what's not, along with several "LALate Best Of" award nominations announced by LALate throughout year for holidays (NYE, Halloween) and seasons (Summer, Fall).
The LALate 7-Day Planner, the most talked about event planner in LA, takes the best of all those parties and chooses which one venue you should party at each night. If you were to party at only one place, this is where you should go that night. Similarly, if you wanted to be at a special party at 9pm each night of the week, the LALate Hot @ 9 Chart lists those parties, special venues, or special one-time or generally nonconsecutive parties.
With a market saturation of readers estimated at over 85% of VIP clubgoers in Los Angeles, LALate's newsletter will celebrate its 100 edition when it reports from the grand opening of a major new venue in LA later this month. Many have acclaimed LALate as "the Martha Stewart of the bling bling". "Ironically, nightlifestyle is a look a feel that is anything but bling bling; it is captured and embodied by the people who live it, from Hollywood A list executives to up-in-coming performance artists. Whether it's an unusual hat worn by a guy or a certain boot worn by a girl, it's a look and feel that represents an otherwise very intelligent crowd that knows what they like and know how to do it right," says LALate.com
As to what trends LALate sees in the horizon for fall 2003, "in fashion, we expect many Italian trends to make a larger presence in LA. The men's Italian three botton large collar shirt we are starting to see pop up in many stores on Melrose. The shirt looks good on any man with a good neck and shoulders. For ladies, we see this fall a large presence of browns and earth tones like coffee and butterscotch, like the beautiful pieces we saw at a recent fashion launch at Horn Beverly Hills for LALate.com."
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